Copyright Status of AI-Generated Video Under US Law
US law denies copyright protection to AI video without meaningful human creative control.
Solène Marchand
Section
7 stories in Asset Sourcing & Copyright.
US law denies copyright protection to AI video without meaningful human creative control.
Organize brand components into reusable libraries so AI video production stays consistent at scale.
The FTC treats undisclosed AI video as deceptive advertising.
Reference footage carries its own copyright layer separate from training data and output ownership.
Learn which AI platforms offer legal protection for commercial video without costly rights disputes.
Marketers must navigate a complex patchwork of state laws protecting voice and likeness rights.
Training data risks now define what commercial teams can safely deploy.